Marketing & client retention

Turn every service into your best local referral campaign

Lumina is more than a keepsake for the family: it's a reputation-building tool that positions your funeral home as a leader in innovation and compassionate care in your community.

Visibility through remembrance

The impact of family referrals.

The tribute starts in the chapel through a shared QR code, and continues when the family receives a direct link they can pass along by text or messaging app.

Every friend and relative who watches the final tribute sees your funeral home's logo. In a moment of deep emotional resonance, your brand becomes instantly associated with a service of the highest quality, care, and respect.

It's local prestige without any technological friction. On average, 15 to 30 people per service are touched by your brand, spreading your name through the homes of your community in a natural, intimate way.

White-label & privacy

Your funeral home takes center stage.

The Lumina brand disappears. The tribute video carries your logo, not ours.

To the family, it's your funeral home that has provided this digital space. That perception of innovation and exclusivity is a key competitive advantage over corporations that offer a more impersonal, distant approach.

What's more, Lumina ensures a temporary, private environment: after 30 days the service closes, protecting each family's privacy (keeping their photos from living on the internet forever), while the memory of your professionalism endures.

  • Your logo on every video
  • 100% private environment
  • Local competitive advantage
Post-service follow-up

The perfect reason to ask for Google reviews.

Collecting reviews shouldn't force your team into awkward phone calls. Lumina turns it into a simple courtesy call.

Days after the service, the family receives the final video capsule. When your team reaches out —whether about paperwork, ashes, or simply to confirm they received the video— you create a moment of genuine gratitude.

It's during that emotionally meaningful touchpoint that inviting them to review your funeral home on your Google Business profile feels easy, empathetic, and natural. A process that secures more positive reviews to strengthen your local search ranking.

Risk-free

Start setting
your funeral home apart today.

Create your account and receive 3 welcome capsules free. Validate the impact with real families, deliver your first tribute videos, and see how it streamlines your post-service follow-up. No installation, no fixed costs.

Create my account and get 3 free capsules
No credit card No fixed costs Your logo on every video No commitment