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Marketing & client retention

Every tribute you deliver carries your name. That's how local reputation is built.

The tribute video the family downloads and keeps carries your logo, discreetly. Every time they share it or return to it, your name is there. No ad campaign. No extra cost. No effort from your team.

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Visibility through remembrance

Your name reaches homes you've never been able to reach before.

During the viewing, loved ones can contribute their memories by scanning a QR code. Those who couldn't be there receive the link by WhatsApp or email.

When the family closes the tribute, Lumina generates the final video — and that's the moment your logo reaches everyone who participated.

On average, 15 to 30 people per service receive that video with your name on it. It's not advertising. It's the memory of someone who mattered, delivered by you.

White-label & privacy

Your funeral home takes center stage.

The Lumina brand disappears. The tribute video carries your logo, not ours.

To the family, you made this tribute possible. Not Lumina. Not an external platform. You. That association — your name, that moment — is hard to build with advertising and very easy to build with a service the family genuinely values.

What's more, Lumina ensures a temporary, private environment: after 30 days the service closes, protecting each family's privacy (keeping their photos from living on the internet forever), while the memory of your professionalism endures.

  • Your logo, not ours — on every video delivered
  • Data permanently deleted after 30 days — a privacy guarantee you can offer families directly
  • Real differentiation from your local competition
Real retention

Your name, present long after the service.

A tribute video isn't opened once. Families return to it on anniversaries, at holidays, whenever they want to remember. Every time they open it — on any device, months or years later — your logo is there.

It's not a brochure that gets thrown away. It's not an email that gets filed. It's a digital object full of meaning that the family keeps indefinitely, permanently carrying your name. That's retention: not being called next time because you're the cheapest or the most visible, but because you gave them something they still hold onto.

Post-service follow-up

The post-service follow-up families appreciate — and that generates reviews naturally.

Your team already does post-service follow-up: paperwork, ashes, confirmations. Lumina gives that contact a genuinely valuable reason to exist: confirming the family has received their tribute and can download it.

That moment of contact, when the family has just received something they appreciate, is the natural context for inviting them to share their experience on Google.

No scripted calls. No awkward asks. The conversation already has a real reason to happen.

Built into your everyday workflow. See how it's set up in under a minute.
Risk-free

Start setting
your funeral home apart today.

Create your account today and activate your first 3 trials at no cost. Deliver the tribute with real families, run the follow-up, and see for yourself how they respond. No installation, no commitment, no fixed fees.

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No credit card No fixed costs Your logo on every video No commitment